"It is our vision that ALL believers be soul winners, through application of the word and action through faith"
2 Peter 3:9 "...not willing that any should perish, but that all should come to repentance."
John 15:16 "...that ye should go and bring forth fruit,..."
Many today do not realize they are sinners, not understanding that all have sinned.
Many have been turned off by today's religion. Those in the church who have offended them, have chased the unbeliever out of church.
They don't want to be like "those Christians", not understanding that all men have faults and only Christ is without fault, He won't let them down, but man will and has.
They have not understood the message that as sinners all of us need salvation which can only be given through our confession of sin, true repentance not just remorse. Then acceptance of, and faith in the Son of God, Jesus Christ. Inviting Him into every aspect of our lives.
To become 'Born Again'.
The message of Law and Grace needs to be presented to the unbeliever.
Salvation is simple yet many are unsaved;
"That if thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God raised him from the dead, thou shalt be saved.
For with the heart man believeth unto righteousness; and with the mouth confession is made unto salvation.
For the scripture saith, Whosoever believeth on him shall not be ashamed.
For there is no difference between the Jew and the Greek (gentile): for the same Lord over all is rich unto all that call upon him.
For whosoever shall call upon the name of the Lord shall be saved."